Almost five months after MMDA declared the billboards along EDSA dangerous because of the damage they caused when typhoon Milenyo battered Metro Manila, I noticed that the billboards have resurfaced. I think they even increased in number. Some billboards advertise baby food, alcoholic beverages, schools, apparels and many other products and services. Some billboards are used in real estate advertising. I also noticed that there are now many kinds of billboards along EDSA. Billboards used to be simple, very large panels with products and services printed on them. Now, billboards have become smarter. There are now mechanical billboards, those which show two or three advertisements in rotation. There are also digital ones.
While I was in the MRT last night, I thought of MMDA's campaign to get rid of these dangerous outdoor structures in places with high traffic such as EDSA. I wonder what happened to it. I hope MMDA officials will get serious about their campaign to prevent another tragedy.
allen,
hi… i think ms. bea didn’t specifically say that the billboards are the ONLY structures that are dangerous.
we all know that there are lots of things which may contribute to make Manila (or any place) “dangerous”… if we are to discuss them all… sus, kulang pa ang beinte quatro oras…
kaya, ingat ka lagi…
Posted by helen bautista at February 7, 2007, 11:42 amHello ALLEN. Thank you for stopping by and for pointing out those things. I chose to focus on the billboards because I have written something about them a few months ago. Also, when Milenyo wrecked havoc in Metro Manila, a billboard almost cost the lives of some of my friends.
I did not say anywhere in my post that billboards are the only dangerous structures. When I saw the billboards last Sunday night, I remembered that MMDA launched a campaign to get rid of them. So the first thing that came to my mind was “What happened to the campaign?” and I thought of writing a post about it. I recognize many things which pose danger to us, including the ones which you have mentioned. However, I cannot write about all of them here. I am not a full-time blogger and I only have 10-30 minutes a day to blog. Perhaps, in my future posts I may be able to discuss some of them.
Again, thank you for visiting. I hope you’ll have time to stop by again. Have a great day.
Posted by bea at February 7, 2007, 11:44 amhello, Ms. Bea! Just got a chance to pass by your blog. You mentioned that you wrote something about EDSA billboards. I wish to read that article (?). I’m now working on a research about EDSA Guadalupe Billboards. I just want to ask you few questions…
By the way, I’m a candidate for master of arts in communication management at PLM and the title of my thesis is “Demystifying the Billboard Issue”. Thanks! God bless!
Please reply to my email address: laverne_enoch@yahoo.com
Posted by Kelly at February 15, 2007, 3:53 pmI am doing this descriptive research about bilboards I really dont know wer to start please help
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Posted by katey at November 23, 2008, 1:44 amIf you want to know more about billboards, out-of-home media, outdoor advertising, EDSA Guadalupe or non-traditional media, you can visit http://outlookph.blogspot.com and http://oohresource.multiply.com or http://philcourse.net .
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Bea,
So what you are saying is that the billboards that were destroyed by the typhoon were the the only stroctures that are dangerous. No other structures…signs or otherwise posed a danger to anyone. Shouldn’t we be talking about all structures that are not built to withstand typhoon winds. Shouldn’t we outlaw anything that might be a projectile in a typhoon. We should cut down all trees over a certain size. We should outlaw all buildings that do not meet building code requirements. We should build a 30ft tall wall between us and the sea so that the water will not flood the land and pose a danger to us.
Really Bea…is it safety you are concerned about ?
Posted by Allen at February 6, 2007, 10:36 pm